Like most decisions involved with publishing your book, appropriate distribution will involve answers to several important questions.
- Who is the target audience?
- Do you know how to reach them?
- How much time and money do you have to invest in the project?
- What are your goals? In order to succeed, we need to have a clear understanding of what you’re trying to achieve. And in 49 years, we’ve never heard a wrong answer.
Not all distribution options are appropriate for every book. A book on great hiking places in the state of Washington, as an example, probably has little market value in Rhode Island.
Once we have a solid understanding of your goals and objectives, we can recommend a tailored marketing plan that may include some of the following:
- Website Building and Design: Peanut Butter Publishing can help you create a powerful site that helps sell your book. With appropriate registrations on search engines and the use of other web optimization tools, the web can be a tremendous asset.
- Online Bookstores: Sites like Amazon.com can be a great solution for some books. Peanut Butter Publishing does have the resources to get you there.
- Bookstore Distribution: There can actually be pitfalls to having your book in places like Barnes and Noble. Inclusion in the Ingram database as a “print on demand” title can be a part of your overall marketing plan. This one program will make your book available to a network of 20,000 retail locations.
- Publicity: We can help you promote your book with professional public relations specialists. We have several publicists who specialize on analyzing the market to see where your book will be the most successful. The book world is competitive, and two thirds of the work is getting out there and letting the world know your books exists. We have people who can help you do just that.
As we tailor a marketing plan for you, we will use our experience to not only guide marketing efforts to help you successfully sell your work, but equally important, help you avoid potentially costly mistakes.